The Wills Group’s Dash In convenience-store chain has selected GSP for retail marketing services for the retailer’s 55 units. The program uses GSP’s AccuStore retail marketing platform.
AccuStore plays a role in sustainable marketing programs by delivering only what is needed to reduce waste, the company said. GSP delivers point-of-purchase (POP) shipments with marketing guides tailored to the needs of each location.
In March, Dash In opened a new-to-industry (NTI) location in Chantilly, Virginia, its new “third-generation” convenience-store concept.
“Dash In has reset standards on what customers should expect in their stores, especially on the East Coast. We’ve built a very forward-thinking sign program that will drive value for Dash In and delight their shoppers,” said Dave Johnson, chief customer officer at GSP.
“The plan forward for Dash In stores requires prescience from our corporate partners,” said Gaurang “G-Man” Maniar, executive director of marketing at Dash In. “GSP provides the innovation needed to deliver our company goals.”
Clearwater, Florida-based GSP provides retail solutions that drive traffic, reduce costs and enhance customer experience, the company said. It delivers store-specific in-store marketing programs to more than 70,000 retail locations from its four print and fulfillment facilities. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. Its design team supports retail environments, visual merchandising, photography and graphics.
Retailers use the AccuStore retail intelligence software suite in more than 50,000 stores each month for profile-driven marketing plans. Virtual Store Walkthroughs reduce travel time and expenses for store updates. Profile-driven execution management handles store audits and task management through a mobile app. Also, AccuStore store intelligence technology maintains a single source of site data to help retailers target their growth initiatives to the specific needs of each store.
GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising and retail execution to leading consumer and retail brands.
La Plata, Maryland-based Dash In, a Wills Group, has more than 55 locations throughout Maryland, Virginia and Delaware, Wills Group has nearly 300 retail locations across the Mid-Atlantic region, including Dash In, Splash In ECO Car Wash and SMO Motor Fuels.
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