Technology/Services

‘Digital Has Become the Front Door to Our Stores’

Casey’s enhances loyalty program, refreshes app
Photograph courtesy of Casey's General Stores

Casey’s General Stores has launched an enhanced app for its loyalty program, Casey’s Rewards, with the goal of boosting “mobile-first” customer engagement. The updated experience includes a refreshed app design that makes it easier for members to track their points, redeem for rewards and see how much money they have saved.

Casey’s Rewards members can earn 10 points per $1 spent on many items inside the store, or when ordering pizza, and 5 points per gallon of fuel. They can redeem points for Casey’s Cash to use at the store, for fuel discounts at the pump or to make a donation to a local school. They can redeem for rewards with as few as 250 points.

“As we listen to our guests, we’ve learned that what they love most about Casey’s Rewards is the way they can choose their rewards. Whether it’s Casey’s Cash to help pay for pizza night or extra cents off when filling the family vehicle, members have the flexibility to decide what works best for them,” said Tom Brennan, chief merchandising officer at Casey’s.

As part of the refreshed Casey’s Rewards experience, members can use new, quick redeeming options, a new lifetime savings tracker to show how much they have saved and shareable referral codes to invite friends and earn bonus points.

Casey’s has a highly active loyalty membership, about half of whom shop with the brand at least monthly using Casey’s Rewards, said the company. More than a third of Casey’s transactions now come from its loyalty members, who visit more often and spend more per trip than non-members, it said.

“Digital has become the front door to our stores, and the Casey’s app is at the center of that experience for our guests,” said Mike Templeton, director of digital guest experience at Casey’s. “Having that mobile-first engagement is also what consumers have come to expect today. We’re excited to offer this enhanced Rewards experience to the millions of guests we serve across the heartland and beyond.”

Customers can also use the app inside the store to scan their QR code at checkout and get points for their purchase. Members receive 10 cents off per gallon on their first fillup after joining, a free doughnut or cookie on their birthday and many opportunities to get bonus points when they make special purchases.

Casey’s Rewards launched in January 2020 and saw a million accounts registered within the first few weeks. Casey’s recently surpassed six million total members enrolled during its third annual 24 Days of Casey’s Rewards event in December 2022, said the company.

Ankeny, Iowa-based Casey’s operates approximately 2,500 convenience stores in 16 states.

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