Digital tools like mobile ordering, loyalty apps and self-checkout have enhanced store operations for EG America in recent years, Andrew Longley, human resources consultant at the convenience chain, told CSP.
These technologies help streamline the customer experience, reduce wait times and allow team members to focus on in-store interactions, he said. Operationally, they support greater consistency and speed across locations. There’s an internal focus on creating better relationships with customers with EG’s loyalty program, he added.
When implemented with the right training and support, these tools help automate repetitive tasks and create a more modern work environment, Longley said.
“That said, we recognize that any new technology can bring a learning curve,” he said. “That’s why we focus on delivering clear, practical training, either through our internal retail training team or in collaboration with vendor partners, to ensure our employees are equipped and confident from day one.”
EG America trains store employees and leaders in new retail technologies as they are introduced, Longley said. Employees are currently trained mostly in person by the internal training team or in collaboration with the relevant technology vendor. Whenever new store technologies are introduced, EG also updates onboarding content to reflect those changes.
“We’re actively evolving toward blended and digital-first training methods that will allow us to scale learning more broadly and flexibly across the organization,” he said. “An example of this is our recent roll out of digital tablets to our Cumberland Farms stores so we can provide digitally enabled training and support where previously it was not possible.”
While technical skills aren’t required for most roles, the convenience-store chain prioritizes adaptability and digital confidence, Longley said.
“The ability to learn new tools and adjust to evolving systems is increasingly important across both frontline and support center roles,” he said. “Our employees are now expected to engage with both tablet and mobile delivered training, so we will continue to look for curious and digitally minded people to join our team.”
- EG America is No. 6 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Founded in 2001 by the Issa family, Blackburn, United Kingdom-based EG Group is a gasoline forecourt and retail convenience operator with more than 6,200 sites across the United Kingdom and Ireland, Europe, the United States and Australia. Its U.S. arm, EG America LLC, operates c-store brands including Cumberland Farms, Fastrac, Kwik Shop, Quik Stop, Sprint, Tom Thumb and Turkey Hill.
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