GSP Improves Print Production

Facility acquired earlier this year gets an upgrade
Print Production
Photograph: Shutterstock

CLEARWATER, Fla. GSP, a provider of in-store marketing programs and end-to-end retail products and services, has revealed growth plans for its Lenexa, Kansas-based, full-service print production facility, Custom Color, which GSP acquired in February 2020.

GSP’s multiple production facilities operate 24/7 and are strategically located across the country enabling the retail service provider to shorten transit times and reduce freight costs.

“Investing in additional equipment and enhancements at our Kansas facility, as well as tapping into local talent to support these upgrades, further elevates our capabilities and reduces lead times to meet our retail clients’ print production demands,” said Elaine Scrima, vice president of operations for GSP.

Over the past few months GSP has expanded its Lenexa location’s digital printing, fulfillment, finishing and warehousing facility. Equipment updates include new Agfa Jeti Tauro H3300—a hybrid UV LED wide-format inkjet printer, a Fotoba XLD 170—high performance fully automatic cutter, as well as additional guillotine, die-cutting and specialty finishing equipment.

Fulfillment and warehousing enhancements include customized fulfillment racks for store-specific retail graphics programs, an expanded warehouse to support retail graphics and merchandising programs and custom-designed packaging equipment. The company plans to hire a total of 90 employees by the end of this year to support these expanded capabilities.

“Maximizing our capabilities with innovative, state-of-the-art technology at our Kansas location leverages our print production, fulfillment and warehousing services, and solutions as well as geographically align with our clients to improve transit times,” said Elaine. 

Founded in 1978, Clearwater, Fla.-based GSP provides retail products designed to drive traffic, reduce costs and enhance customer experience. GSP delivers 100% stores-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the United States. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and decor refreshes. GSP’s design team supports visual merchandising, photography and graphics. Additionally, GSP’s AccuStore store intelligence technology maintains a single source of site data to help retailers target their growth initiatives to the specific needs of each store.

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