CHICAGO -- In support of its nationwide expansion, away-from-home TV provider Gas Station TV has appointed Michael Feltz to central region vice president of sales. Based in Chicago, Feltz will spearhead all advertising sales efforts in several key states including Illinois, Indiana, Minnesota, Kansas and Wisconsin.
"GSTV is on the cutting edge of the digital video landscape during this time when traditional advertising strategies are becoming less effective and more ad money is being funneled into measurable, emerging strategies." said Feltz. "Chicago and its surrounding markets make up [image-nocss] a key region of global agencies and brand marketers that will support GSTV's continued rapid growth."
Feltz brings more than 20 years of experience in media sales leadership to the GSTV Chicago sales team. He most recently held the position of director of national accounts for Yahoo!, where he was responsible for generating revenue across select Fortune 500 clients. During this time, he helped develop strategic selling programs for the national sales team, securing major multi-year promotional partnerships with widely known brands.
Prior to his position with Yahoo!, Feltz directed sales strategy across a 10-state region for The Weather Channel. Feltz began his career with positions at Petry Television in New York and WDIV-TV in Detroit, honing his skills in sales and leadership through a customer-focused, collaborative, results-oriented approach.
Gas Station TV is a major provider of TV at the pump. Its Gas Network reaches captive consumers for 4.5 to 5 minutes during a natural pause point in their day. There is only one channel: No DVRs, channel surfing, or multitasking. GSTV provides an off-the-couch programming experience with exclusive news and entertainment content from CBS, sports from ESPN and local weather to engage customers and enable marketers to connect with "on-the-go" consumers. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.
Gas Station TV's Convenience Store Network will complement GSTV's Gas Network at select gas station/c-stores throughout the country. It will feature the same content experience as GSTV's Gas Network. This forecourt/in-store combination further transforms the gas station to a highly sought-after media destination to inform and influence consumers; at a desirable point of purchase, when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers.
GSTV is currently on more than 5,000 screens in more than 400 U.S. cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Houston, Washington, D.C., Atlanta, Detroit, Tampa, San Diego, Raleigh, Indianapolis, Miami and Bentonville at select ARCO, ARCO am/pm, BP, Chevron, Conoco-Phillips, CITGO, ExxonMobil, Murphy USA, Shell, Speedway, Valero and Sunoco stations. Gas Station TV sid that it expects to be on more than 12,000 screens at leading gas retailers in the Top 15 markets in 2008.
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