Kum & Go Taps Crew for Workforce Management

Platform optimizes communications and productivity
Kum & Go
Photograph: Shutterstock

DES MOINES, Iowa Kum & Go is deploying Crew, a digital workplace platform for frontline teams, to all of its more than 5,000 associates and managers.

“We are thrilled to welcome Kum & Go and have them as a close partner,” said Scott Van Brunt, COO for Crew. “We know that frontline team communication has never been more important, and we are honored to help Kum & Go keep their entire organization connected with the Crew digital workplace.”

San Francisco-based Crew will help Kum & Go connect its organization and aid them in communicating effectively, optimizing labor through streamlined scheduling and staffing workflows, and building culture through public recognition and motivation.

“Crew is complementary to our existing systems and will enable our associates to manage their own schedules. It will also help our newly established flex pools pick up shifts and manage their own work while supporting the larger team,” said Kum & Go Vice President of Operations Marty Roush.

According to a recent study of more than 500 industry executives, more than 65% of retail companies are actively investing in frontline employee technology. Within that, the largest area of investment is in communication, collaboration and digital workplace tools.

“We believe that companies investing in digital frontline communication are creating a competitive advantage. Kum & Go is an outstanding example of a company at the forefront of this technological shift,” said Van Brunt.

Des Moines, Iowa-based Kum & Go has 400 c-stores in 11 states: Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.

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