Technology/Services

MAPCO’s Tyler Cameron Joins Rovertown Team

New head of strategy and analytics will help retailers understand customer behavior
Tyler Cameron
Photograph courtesy of Rovertown

Tyler Cameron, formerly director of loyalty for convenience-store retailer MAPCO, joined Rovertown as head of strategy and analytics, a newly created role.

Cameron will spearhead the development of next-generation digital engagement analytics and reporting, unlocking a deeper understanding of customer behavior for retailers.

“During my time managing the MAPCO app, I worked closely with the Rovertown team and enjoyed our chemistry,” said Cameron. “I honestly couldn’t be more excited to join this company. Rovertown’s app platform is leaps and bounds ahead of everything else on the market, and this is a chance to build on top of that and change the way we understand and analyze digital engagement. Not to mention the fact that I love data and the story it tells to help a retailer’s bottom line.”

Prior to joining Rovertown, Cameron spent more than a decade at Franklin, Tennessee-based MAPCO. Following roles in category management and business intelligence, he most recently served as MAPCO’s director of loyalty. Cameron transformed the digital experience for customers at more than 300 locations with a customer segmentation-driven rewards approach, replacing a legacy one-size-fits-all program. He also launched the new MAPCO mobile app, which quickly grew to be one of the most engaging on the Rovertown platform, according to the company, and provided customer-focused, strategic insights to teams in advertising, operations and category management.

This move follows the hire of several industry leaders who now leverage their expertise to shape the Rovertown app platform. Earlier this month, Chris Patton, the former senior director of technical consulting at Punchh, joined Rovertown as head of integrations and implementation. In 2023, Bill Bustin, the former marketing director of Sayre, Pennsylvania-based convenience retailer Dandy, joined as head of customer success. Frank Beard, the former senior marketing manager at Standard AI, also joined as head of marketing.

“We’re in the midst of a fundamental change in the purpose of convenience store apps,” said Mike Philip, CEO and co-founder of Rovertown. “It used to be that apps were digital alternatives to physical rewards program cards; but when you think about all the features of a physical store, nearly all of them can be incorporated into a digital storefront. Apps also open up new opportunities, such as delivery, mobile ordering and engaging games. That’s the direction mobile apps are trending. As a former retailer and Rovertown app platform user, Tyler understands this better than anyone. That’s why we’re thrilled for him to help retailers navigate this shift by building the next generation of mobile app analytics and reporting.”

St. Louis-based Rovertown’s customizable platform allows retailers to build branded, design-forward apps and make self-service updates in real time. 

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