Technology/Services

Mobivity and P97 Developing Gamified Rewards

Program leverages fuel and product incentives for mobile game players in-store and at the pump
convenience store mobile gaming
Photograph: Shutterstock

CHANDLER, Ariz. — Mobivity Inc., a rewards firm, has partnered with P97 Networks Inc. to connect game publishers and brands to P97’s network of more than 65,000 fuel and convenience-store locations.

Mobivity is integrating its cloud-based Connected Rewards into P97’s mobile commerce platform. Two pilot programs are commencing as a regional c-store and a national fuel brand seek to leverage fuel and product incentives to reward mobile game players in-store and at the pump.

“Mobile game and app publishers struggle to economically acquire and retain users while consumers are increasingly seeking relief at the pump. Our partnership with P97 creates a powerful win-win-win where app publishers are now armed with a powerful incentive to reward users, while fuel operators gain access to one of the hottest digital audiences in which six out of ten Americans are playing mobile games,” said Dennis Becker, CEO of Mobivity, Chandler, Ariz. “Equally important is that consumers now have a new way to earn meaningful value through discounted fuel at just about every fuel location across the market.”

The Mobivity-P97 partnership will help game publishers incentivize fuel and c-store consumers with:

  • In-game rewards where gamers can instantly receive discounts on fuel and products at thousands of convenience and fuel brands.
  • Convenience brand promotions to drive game and app adoption, rewarding consumers with instant fuel savings delivered directly to their phones.
  • Customizable digital fuel rewards that have the flexibility to discount fuel on a per gallon or dollar amount directly from any game or brand’s smartphone app.

“P97’s vast reach and scale across the fuel industry, coupled with Mobivity’s Connected Rewards spanning millions of gamers, major restaurant, convenience store and fuel brands, establish a unique and powerful resource for any game or app publisher seeking to acquire and retain users,” said Don Frieden, CEO of Houston-based P97. “We believe this partnership represents a unique and highly differentiated solution with tremendous upside for the fuel industry and beyond.”

Customers of Mobivity’s Connected Rewards Cloud can now instantly integrate customized fuel rewards into their smartphone application that can be redeemed at more than 65,000 fuel locations across several major fuel brands around the globe. Consumers can receive these rewards as part of gameplay, downloading and playing games and apps, or by performing desired behaviors in smartphone apps such as loyalty actions, purchases or gameplay achievements.

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