Verifone Inc. has launched new petroleum and convenience-store offerings including Verifone BackOffice, Verifone Convenience, Verifone FoodService and the C18 Self-Checkout. The new products are designed to pair with its Commander Site Controller and C18 point-of-sale (POS) solutions.
Verifone BackOffice is a cloud-based store management solution designed specifically for convenience and petroleum retailers, with out-of-the-box integrations including with tobacco company Altria’s digital and data programs.
“These retail environments have unique challenges and opportunities,” said James Hervey, Verifone head of petroleum and convenience product. “Our new backoffice solution gives merchants another best-in-class tool to view and manage their complex businesses, in the cloud, anywhere, at any time.”
Verifone BackOffice uses Verifone’s Commander Site Controller. “We’ve been able to gain efficiencies and more control over our sites with Verifone BackOffice,” said Saurin Patel, owner of Harry’s Food Marts, Chattanooga, Tennessee, which has been piloting the solution. “The tobacco loyalty capabilities and real-time reporting make this a turnkey solution: it is truly a game-changer.”
Non-fuel convenience-store owners can now fully leverage the Verifone Commander Site Controller and Verifone payment solutions with Verifone Convenience, the company said.
“We face challenges like handling loyalty programs, age verification, lottery and many different tender types,” said Brad Buckmaster, IT manager, for Plaid Pantry Convenience Stores, Beaverton, Oregon. “The Verifone Convenience solution solves those challenges with a hardware solution and omnichannel payment tools that’s easy to purchase, roll out and use. We look forward to deploying Verifone Cloud Services as well.”
The Verifone Convenience bundle includes a Commander Site Controller, a POS system with accessories and a payment device solution.
Both Verifone BackOffice and Verifone Convenience will initially be rolled out on Mako Networks MNSP routers, a cloud-managed, carrier-independent Managed Network Service Provider.
With the official launch of Verifone FoodService, merchants have access to an integrated, omnichannel food ordering platform that the company said will help them reach more customers to grow their foodservice business. The cloud-based online ordering platform is complemented by in-store, self-service kiosk hardware.
“Everyone knows a well-managed and consumer-friendly food offering can be the secret to increasing foot traffic and profitability,” said Rahul Bhalla, head of Verifone petroleum and c-store sales. “This offering provides merchants with all the tools they need to take food orders, transact with customers and manage their foodservice business.”
General availability of Verifone’s C18 Self-Checkout rounds out the portfolio. C18 Self-Checkout offers convenience retailers a way to alleviate long checkout queues by physically flipping non-active cashier-facing C18 POS stations into consumer-facing self-checkout stations.
“The self-checkout software paired with the ability to use the same piece of hardware for cashier-assisted and self-checkout scenarios minimizes cost, maximizes counter space and improves the customer experience,” said Hervey.
Muskegon, Michigan-based Wesco Convenience Stores is using C18 Self-Checkout in 20 locations. “The user-interface, hardware and Verifone support made investing in this platform an easy decision after a beta test with Verifone and a pilot introduction in our system,” said David Anderson, Wesco’s IT systems architect.
“These new products and services strengthen Verifone’s solution set for convenience stores and fueling marketers,” said Tim O’Loughlin, Verifone president of the Americas. “We have introduced Verifone Cloud Services to multiple Fortune 500 brands across many verticals, and petroleum is no exception. The Verifone platform enables advanced payment services coupled with consumer-facing technology that helps our customers serve their customers.”
Coral Springs, Florida-based Verifone provides end-to-end payment and commerce solutions to brands, financial institutions and directly to more than 600,000 merchants.
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