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Parker’s Rolls Out Tiered Rewards Program

The more customers spend in-store, the bigger the discounts at the pump

SAVANNAH, Ga. -- Convenience-store retailer Parker’s has activated Parker’s Rewards, a loyalty program for customers focusing on fuel discounts, rewards and exclusive promotions.

The Parker’s Rewards program allows customers to earn loyalty rewards when they purchase select in-store items, from fresh coffee to hand-breaded Southern fried chicken tenders. In addition, exclusive loyalty-program discounts will rotate throughout the year, including 69-cent fountain drinks throughout the month of June, for example.

“Parker’s customers have high expectations, so we decided to develop the most robust convenience-store loyalty program in the region by listening to what our customers want and making it a reality,” said Greg Parker, Parker’s president and CEO. “Our new loyalty program will strengthen our relationships with customers, offer exclusive discounts on the items they love and reward them for their dedication to the Parker’s brand.”

One of the primary Parker’s Rewards program benefits is tiered discounts on gasoline. The discounts are based on customer spending inside the store for the previous month. Depending upon monthly in-store spending, loyalty program customers will be automatically upgraded to Platinum, Gold or Blue status, earning fuel discounts of up to 20 cents per gallon.

“The more you spend, the more you save,” said Jeff Bush, chief operating officer of Parker’s. “We want to reward our customers for their loyalty with deeper fuel discounts.”

Customers can enroll for Parker’s Rewards online at ParkerSav.com/Rewards or download the free Parker’s mobile app, which allows for tracking of rewards status and payment at the register and the pump. Once a customer is enrolled in the program, discounts are automatically applied. Parker’s Rewards customers can see which level of fuel discounts they qualify for in any given month and how close they are to achieving Platinum, Gold or Blue status.

The Parker’s Rewards loyalty program has no membership fees, offers PIN authorization with every transaction and works at all Parker’s locations in Georgia and South Carolina.

Savannah, Ga.-based Parker’s has 53 retail stores throughout southeast Georgia and South Carolina.

Photo courtesy of Parker's.

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