PDI Reaches for Single-Store Operators With Acquisition

CStorePro brings pricebook to the marketing cloud
Photograph courtesy of PDI

ATLANTA — PDI’s long and steady stream of supplier purchases continues with CStorePro Technologies, a mobile software firm designed to give single-store operators access to sales, pricing and promotional data.

“We look forward to combining CStorePro’s cloud-based pricebook software with our proven loyalty platform to evolve the PDI Marketing Cloud Solutions portfolio,” said Brandon Logsdon, senior vice president of marketing cloud solutions for PDI. “Busy store owners value CStorePro’s intuitive interface and the convenience of a mobile solution, and this acquisition uniquely positions PDI to help operators leverage data and run more efficiently.”

Pairing the CStorePro pricebook with the PDI Marketing Cloud Solutions Loyalty Management Portal helps bring CPG-funded promotions and offers to local stores. The union also gives CPG brands, major oil companies and petroleum wholesalers access to single-store operators.

“We’re excited about the future and PDI’s vision for the market,” said Arif Momin, co-founder of CStorePro. “The power of these solutions coming together will bring significant value to our customers.”

PDI’s latest acquisition aims to give single-store operators a cost-effective option to manage their promotional strategy with their pricebook and sales data.

“CStorePro is a welcome addition to PDI’s leading portfolio of ERP, fuel pricing, logistics and marketing cloud solutions and brings simplicity to daily operations for single-store operators,” said Jimmy Frangis, CEO of PDI. “PDI will continue to invest in technology to help convenience retailers of any size transform their business.”

With its international headquarters in Atlanta and its U.S. headquarters in Temple, Texas, PDI works with convenience-store retailers and petroleum wholesale marketers worldwide with enterprise management software.

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