PDI Revamps Brand

New focus on ‘connecting convenience’
convenience store back office software
Image/PDI Technologies

ALPHARETTA, Ga. — PDI is rebranding to PDI Technologies, complete with a new logo, to reflect its role as a hub for a wide range of convenience-store back office and consumer-facing needs.

“In recent years, we’ve made significant investments in growing our organization through innovation, client collaboration and strategic mergers and acquisitions,” said Jimmy Frangis, CEO of PDI Technologies. “The new PDI Technologies name and brand continue our legacy of decades of trusted experience, with an eye toward a broader range of solutions designed to support customers as they grow their businesses.”

Founded almost 40 years ago and previously known as Professional Datasolutions Inc., the company has grown from 1,200 associates in early 2020 to nearly 2,000 associates in August 2022. This growth stems from the company expanding its global footprint, accelerating product investments and acquiring new companies—including adding enterprise capabilities. PDI also owns and operates the Fuel Rewards program and GasBuddy, which together connect more than 20 million active users to the broader convenience ecosystem.

“In the four decades since its story began, this business has progressively transformed itself—like the convenience retail industry it serves—as it continues to build new capabilities to serve a rapidly evolving channel,” said Dan Munford, managing director of insight research and global convenience store focus.

Today, PDI supports customers in more than 50 countries and provides solutions and services to over 200,000 convenience and petroleum wholesale sites.

“The story of PDI is an exciting one with a rich history,” said Linnea Geiss, chief operating officer of PDI Technologies. “Our new brand milestone is about launching a conversation with our broader ecosystem and sharing a vision for the future that builds on our reputation for deep service to this industry.” 

From large-scale ERP and logistics operations to loyalty programs and cybersecurity, Alpharetta, Ga.-based PDI Technologies serves more than 200,000 locations worldwide with products such as the Fuel Rewards program and GasBuddy, two brands representing more than 20 million active users.

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