RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver personalized offers and drive repeat visits across its network of convenience stores.
- RaceWay is No. 35 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
“Our team is excited to unveil our first customer loyalty program,” said Kamran Din, director of revenue growth management at Atlanta-based RaceWay. “RaceWay Rewards enables us to deepen customer relationships while preserving our hometown-store feel. Partnering with Par allows us to leverage data-driven technology to turn every transaction into a loyalty-building opportunity.”
The program uses personalization and automation to provide members with exclusive offers, tailored deals and targeted communications. RaceWay said the platform aims to create immediate value for consumers while helping franchisees increase engagement and drive traffic.
“RaceWay Rewards will enhance the guest experience in the convenience and fuel industry,” said Savneet Singh, CEO of Par Technology, New Hartford, New York. “Together, we’re delivering meaningful savings to thousands of customers daily—an important differentiator for today’s value-driven shopper.”
RaceTrac, one of the largest privately held c-store operators in the United States, has more than 800 stores under the RaceTrac and RaceWay banners. The company also operates Metroplex Energy, Energy Dispatch and Gulf Oil. RaceWay operates 241 locations across 11 states.
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