Technology/Services

Royal Farms Gives Loyalty Members 15 Cents Off Per Gallon of Gas

Promotion for RoFo Pay participants runs April 1 through June 30 at all of the convenience-store chain’s locations
Royal Farms convenience store and gas station
Photograph: Shutterstock

Convenience-store chain Royal Farms is launching a new fuel promotion for its ROFO Pay members. On April 1 through June 30, loyalty members will receive an exclusive discount of 15 cents off per gallon of gas at all Royal Farm locations.

The limited-time offer is the c-store chain’s way of showing appreciation to its loyal customers and encouraging them to use ROFO pay, Royal Farms said. After the promotion, loyalty customers can still receive up to 10 cents off per gallon.

ROFO Pay is Royal Farms payment solution that offers a seamless and secure way to pay for fuel at Royal Farms stores, the company said. With ROFO Pay, customers can experience faster transactions, exclusive discounts and enhanced convenience, it said.

"We are pleased to offer this exclusive gas discount to our valued ROFO Pay members," said Frank Schilling, director of marketing and merchandising at Royal Farms. "At Royal Farms, we are committed to providing our customers with exceptional value and convenience, and this promotion is just one of the many ways we strive to exceed their expectations."

ROFO members can reap other benefits, like receiving two points for every dollar spent and one point for every gallon of gas they purchase. Members can also redeem rewards points for free items and receive personalized offers and promotions.

Members can keep track of points at roforewards.com or by downloading the RoFo Rewards mobile app. 

Royal Farms, Baltimore, has nearly 300 convenience stores throughout the Mid-Atlantic region.

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