Sound Payments Partners With NRS for EMV

Retrofit product enables more affordable pump upgrade
gas pump
Photograph courtesy of Sound Payments

JACKSONVILLE, Fla. Sound Payments, a multi-channel technology company and National Retail Solutions (NRS), a point-of-sale (POS) network provider and credit card processor, have partnered in an effort to bring EMV to the pump to more stations nationwide.

“We founded NRS with the mission to help independent retailers across the United States survive and thrive amidst goliath competition,” said Elie Y. Katz, president and CEO of NRS. “Many gas stations lacking a high budget for technology experience challenges with integrating the back end of their pumps and mini-mart. Having the option to use one POS and payment acceptance venue for both gas pumps and the on-site store makes reconciliation for accounting less challenging for gas station owners and more convenient for their customers.”

With the need in the industry and the April 2021 deadline to enable EMV at the pump, the companies have aligned to help deliver a more affordable, retrofit product.

“Our partnership with NRS means more stations will benefit from a semi-integrated solution that cost-effectively enables EMV at the pump,” said Andrew Russell, president of Sound Payments. “We understand the challenges stations face nationwide regarding the EMV pump upgrade, and we are proud to have a solution that helps.”

Sound Easy Pump supports QR code scanning, PIN-on-glass, magnetic strip reader, EMV chip and PIN, near field communication for Apple Pay and Google Pay, Bluetooth and Wi-Fi, and includes a built-in security camera. The device is simple to install with only one cord for power.

Sound Easy Pump eliminates the need to purchase new pumps and close stations during installation. The direct-to-processor transaction connection uses point-to-point encryption and will eliminate many types of fraud that are common today. In addition, the platform is designed to support future innovations.

NRS has more than 11,000 systems throughout the United States. NRS currently provides point of sale hardware and services to more than 300 independent stations, providing them POS hardware and software without pump connection.

Jacksonville, Fla.-based Sound Payments is a multi-channel, diversified technology company that creates products in the payments, petroleum and financial services industries. Petro Solutions provides technology products for the petroleum industry, including Sound Easy Pump, which enables stations to cost-effectively install a retrofit solution at the pump that solves EMV.

Newark, N.J.-based NRS, a subsidiary of IDT, offers a POS platform for independent c-stores, gas stations, liquor and tobacco stores nationwide. The NRS platform provides hardware with merchant software to help retailers compete, organize their business, attract customers and increase revenue. The POS includes a customer loyalty discount program, integration with NRS Pay and other credit card processing, and more. With ads on customer-facing screens, during both in and out of transaction, manufacturers and advertisers can leverage the NRS platform to reach a broad, multicultural, urban consumer demographic. NRS' credit card processing division, NRS Pay, offers card processing services which integrate with the POS system or can be used independently, in any industry.

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