Technology/Services

Stinker Stores Implements Retail Intelligence Platform

Retailer partners with AccuStore and GSP Retail for store-profile data and marketing needs
Stinker convenience store
Photograph courtesy of GSP Retail

Stinker Stores is partnering with GSP Retail to implement its AccuStore retail intelligence platform. The package includes a survey of all stores in January and February in advance of the launch of the software platform to provide Stinker Stores with detailed store-profile data to drive strong executions.

AccuStore will also test virtual store walkthroughs with Stinker Stores through the platform. These environmental three-dimensional surveys make complete digital records that can be used for branding audits, planning renovations, personnel training and more, according to GSP.

GSP Retail, the parent company of AccuStore, Clearwater, Florida, will also be providing all print and marketing needs for Stinker Stores convenience-store locations.

Based in Boise, Idaho, Stinker Stores has 110 locations throughout Colorado, Idaho and Wyoming. It ranked No. 66 on CSP's 2022 Top 202 list of the largest c-store chains in the United States.

“AccuStore’s data-driven approach to increase visibility in stores, across many departments, makes a significant impact on execution and operations,” said Jennifer Williams, vice president of AccuStore. “More than 100 retailers have implemented AccuStore-powered distributions to eliminate waste and ensure sustainability.”

AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources, the company said. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site, it said.

AccuStore customizes a database of site-level details and stores it securely on a cloud-based platform with a web interface and mobile 24/7 access. The mobile app enables managers to turn their strategic plans into store level results on the go.

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