Gulf Goes With Stuzo for Mobile Loyalty and Payments

Update builds on existing app
convenience store loyalty
Photograph courtesy of Stuzo

WELLESLEY HILLS, Mass. — Gulf Oil has selected Stuzo’s Open Commerce Platform to power its new digital loyalty and payments program.

Gulf launched roll-back fuel discounts at the pump through its mobile payment app, Gulf Pay, in 2017. To build upon its app, Gulf will launch its next evolution on Stuzo’s Open Commerce Platform with personalized loyalty, contactless commerce and cross-channel member loyalty capabilities later this year.

“To meet the ever-changing needs of our consumers, we selected Stuzo to help bring our vision for a seamless and personalized loyalty journey to life,” said Nikki Fales, vice president of marketing and payments for Gulf.

The new program will use Stuzo’s patent-pending Wallet Steering System to personalize Gulf’s fuel offers and payments program capabilities, delivering more reasons for consumers to remain engaged and providing additional insights and revenue for Gulf’s network of branded distributors and dealers.

“This next evolution of Gulf Pay empowers our distributors and dealers to personalize the consumer experience—at the pump and in store—and to profitably drive loyalty,” said Fales.

Gulf will use Stuzo’s suite of products, Open Commerce Activate, Transact and Experience, to build and scale a program that will launch to consumers in 2022.

“Our mission is to help Gulf steer a greater share of consumer wallets to the Gulf brand and its distribution partners and drive increased consumer lifetime value,” said Jake Kiser, chief customer officer at Stuzo. “We are honored to partner with Gulf on this journey.”

Philadelphia-based Stuzo, with its Open Commerce product suite and patent pending Wallet Steering System, empowers Convenience & Fuel Retailers to gain more share of wallet and customer lifetime value. Stuzo’s unified Open Commerce product suite consists of: Activate loyalty, Transact for contactless commerce, and Experience for cross-channel customer experiences. Stuzo’s solutions are supported by a set of subscription-based program management services and are contractually backed by its 1.5X Performance Guarantee.

Gulf is a Wellesley Hills, Mass.-based company fueling consumers through approximately 1,400 Gulf-branded locations across 36 states and Puerto Rico. The company also distributes unbranded products to 1,000 private-label locations nationwide.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Looking Up: Limited-Time Offers on the Rise

These deals continue to grow in all mealparts, Technomic reports show

Company News

Knowing Growing: QuikTrip Flexes in 2023

C-store chain celebrates 1,000th opening, opens 13th medical clinic, more


Get Creative in Foodservice to Thrive in 2024, Technomic Says

Report: Operators must lean into tech, menu and service innovation, take advantage of existing ingredients and resources


More from our partners