Stuzo is partnering with Altria to integrate the tobacco company’s current digital trade program (DTP) and new Altria Personalization Plus (P+) offerings for retailers, scheduled to launch by September.
Stuzo's offerings will include a multi-tiered program with the following incentives:
- Tier 1 program: Scan data with incentives per tobacco transaction, as well as consistent loyalty ID incentives for repeat customers.
- Tier 2 program: All of Tier 1, plus retail digital coupons and unbranded communications.
- Tier 3 program: The previous tier benefits plus electronic age and identity verification, branded Altria product offers, in-app marketing campaigns and additional data-sharing incentives.
- Personalization Plus: Includes the previous tier benefits plus personalized offer targeting.
The Philadelphia-based technology company details the terms of each tier here.
“With intelligent member-by-member and wallet-by-wallet offer targeting capabilities, our Wallet Steering solution is able to more precisely target age-verified consumers inside of our retailer’s rewards programs, enabling our retailers to get program members to buy more Altria products from them, instead of from their competitors down the street,” said Jake Kiser, chief customer officer at Stuzo.
All funding from Altria from all DTP levels goes directly to Stuzo’s retailer partners, the company said.
“We’re excited to be one of Altria’s first partners to bring Altria’s P+ DTP capabilities to market,” said Max Clark, chief growth officer, Stuzo. “As we now offer Tier 1 through 3 programs and will be launching P+ with Altria in Q3 2023, we support our retailer partners across the entire spectrum of Altria DTP offerings and have become the only fully integrated loyalty, digital payments, customer experience, performance management and CPG offers technology company in the convenience and fuel retail industry.”
Stuzo, with its Open Commerce product bundle and Wallet Steering solutions, empowers convenience and fuel retailers to gain more share of wallet and customer lifetime value than possible with other solution providers, the company said.
Altria, Richmond, Virginia, sells tobacco products including On nicotine pouches and Njoy e-cigarettes.
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