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Technology/Services

TA Deploys Smart Menu From Abierto

Digital marketing tool can update by location in real time
Photograph courtesy of Abierto Networks

WESTLAKE, Ohio -- TravelCenters of America (TA) has deployed Smart Menu from Abierto Networks to all of the chain's locations nationwide. The Smart Menu tool converts any digital menu into a marketing apparatus.

“Abierto Networks understood our need to more efficiently manage our menus and reduce the time and cost associated with updating their content,” said Mike Polachek, director of retail stores for TA. “The Smart Menu solution gives us granular, real-time control of our menu boards at every location.”

The product allows retailers to manage and update menu offerings remotely. It also gives retailers the capability to update product and pricing automatically with a user interface tailored specifically to the retailer’s menus.

Powered by Abierto’s content management system, Smart Menu apps support pricebook integration for price and items specifically available at each location while preserving a uniform brand across all locations. Users can change prices at any location in real time or schedule them for future updates.

“In the fast-changing world of digital technology, we are proud to be able to partner with leading retailers like TA,” said Rick Sales, president of Abierto Networks. “Our shared goal is to use new technologies in practical, cost-effective ways that solve real problems and drive foodservice revenue and profits."

Abierto Networks, based in York, Maine, is a solutions provider and integrator of digital technologies, specializing in high-speed payment and digital marketing solutions for the c-store and retail petroleum industry.

TravelCenters of America, with headquarters in Westlake, Ohio, offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores and other services in 43 states and in Canada, principally under the TA, TA Express and Petro Stopping Centers travel-center brands. TravelCenters of America is No. 16 on CSP’s 2018 Top 202 ranking of U.S. convenience-store chains by number of company-operated retail outlets.

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