Technology/Services

United Oil Expands its GSTV Use

Adds video media platform to 17 more locations

BIRMINGHAM, Mich. -- Convenience store retailer United Oil has contracted to expand its relationship with Gas Station TV (GSTV) and install the forecourt-media program at 17 more of its locations, bringing the total number of sites outfitted with GSTV to 117 across Los Angeles and San Diego.

As part of the agreement, United Oil will convert six of its legacy sites in Los Angeles from Outcast Media’s Fuel Network to GSTV.

“GSTV has been a great partner, and I look forward to expanding our relationship with them,” said Jeff Appel, vice president and CFO, United Oil Co. “We were one of the first gas retailers to deploy GSTV back in 2007, and now I won’t open a station that isn’t equipped with the network.”

United Oil is an authorized distributor of fuels for Shell, ConocoPhillips (76) and Valero, operating retail stations throughout southern California. The company emphasizes first-class retail facilities with the aim to provide customers with a pleasant buying experience and not just another visit to the gas station.

“Having a long term partner such as United Oil, who has firsthand experience with both our product and our competitor’s, continually recommit and expand our relationship, speaks volumes about the quality and relevance of GSTV,” said David Leider, CEO of GSTV. “Relationships like the one we have with United Oil don’t happen by chance. It is further testament that GSTV not only elevates the refueling experience from a mundane necessity to an informative, entertaining experience, but it also drives impact for our gas retail partners and increases customer loyalty.”

Gas Station TV (GSTV) is a video network at the pump. GSTV reaches more than 37 million monthly viewers at the nation’s leading gas retailers. Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly reach to over 70 million.

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