CHICAGO — Vroom Delivery and PDI Technologies are introducing new software integrations for digital rebate coupons and menu management.
The collaboration kickstarts with two new integrations launched this summer. These include a digital CPG rebate program through the PDI Offer Network and an Automated Menu Management (AMM) service from Vroom powered by an inventory integration with PDI.
The PDI Offer Network integration allows customers to quickly find digital rebate coupons when searching for products online through Vroom and then have those rebates paid directly to their Venmo or PayPal accounts with no reconciliation needed by the retailer. The process is fully automated, with neither the store nor the customer needing to take any further action after checking out to receive the rebates.
The Automated Menu Management (AMM) service from Vroom allows retailers that track item-level inventory to fully automate their online menus. This new offering matches PDI inventory reports with Vroom’s proprietary CPG database of products—including images, sanitized product descriptions and online categorizations—to fully automate menus with zero maintenance or administrative work required by retailers. The result is that each store’s online menu is reflective of exactly what is available in-store on any given day and results in a larger product offering.
“We are excited for these additional integrations with PDI,” said John Nelson, CEO of Vroom Delivery. “Our goal is to create a seamless omnichannel shopping experience where customers can utilize all the same rewards and technologies online as they would in-store, and these integrations help get us there. We’ve created a special e-commerce experience, and we can’t wait to see how shoppers respond to the new capabilities.”
Vroom and PDI also have finalized a loyalty integration that enables online customers who are in-store loyalty members to earn rewards through their digital purchases and then redeem those rewards online. This program is expected to launch later this year.
“These latest developments are designed to create a seamless experience throughout the c-store, and they’re simply the start of what’s to come,” said Brian Jefferson, senior vice president and general manager of payments and loyalty, PDI. “PDI is committed to additional integrations with Vroom in loyalty and private-label debit, as together we improve operational efficiencies for convenience retailers.”
From large-scale ERP and logistics operations to loyalty programs and cybersecurity, Alpharetta, Ga.-based PDI Technologies serves more than 200,000 locations worldwide with products such as the Fuel Rewards program and GasBuddy, two brands representing more than 20 million active users.
Founded in 2016, Chicago-based Vroom Delivery is an e-commerce provider for convenience stores, providing every technical aspect required for c-store chains to operate and manage their own e-commerce and delivery services. Vroom works with thousands of stores across the United States.
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