BOSTON -- Consumers who use apps to pay for gas are a powerful group of convenience-store customers with room to grow, according to the recent Paying at the Pump Report from GasBuddy and online news source Pymnts.com.
While 49.4% of consumers use mobile apps for gas-related needs, only 4.5% of total consumers use these apps to actually pay for gas, indicating that more consumers could be convinced to switch to paying for gas with their mobile device. However, growing this segment will require customer education. The study says that nearly half of surveyed consumers don’t use apps for gas purchases, and about the same amount are not even aware that such apps are available.
Promoting more store traffic is not the only behavior outlined in the Paying at the Pump Report. Click through for more on gas-app users and how c-store operators can capitalize on this trend …