Buc-ee’s, Sesh Strike Long-Term Distribution Deal

Mega-store retailer and manufacturer of tobacco-free nicotine pouches kick off collaboration at Texas Xfinity race
Photograph courtesy of Sesh

Convenience-store retailer Buc-ee's and Sesh Products, a manufacturer of tobacco-free nicotine pouches, have formed a long-term strategic distribution arrangement that will add the company’s products to the mega-store retailer’s shelves.

Sesh products contain non-tobacco nicotine and are both smoke free and spit free. 

The two companies are kicking off the relationship by collaborating with NASCAR Xfinity Series Driver Patrick Emerling for the Texas Xfinity race this weekend at the Texas Motor Speedway in Fort Worth, Texas.

“We are honored to collaborate with two of America’s most beloved brands for this event,” said Max Cunningham, Sesh CEO and founder. “Collaborating with them during a NASCAR event is the perfect way for us to keep this positive momentum going and really engage with our community face-to-face.” 

  • Buc-ee’s is No. 153 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.

Both before and after the races, Emerling will make a special appearance at Buc-ee’s store located at 15901 N. Freeway in Fort Worth.

Founded in 1982, Lake Jackson, Texas-based Buc-ee’s Ltd. has 34 locations in Texas, as well as 13 in other states.

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