Tobacco

Chill Brands Group Hires Former A-B, Juul Veteran

Sandore to head up sales, marketing group for CBD, tobacco alternatives company
Chill Brands Group

GRAND JUNCTION, Colo. — Chill Brands Group has hired a former Anheuser-Busch InBev and Juul Labs veteran to be its chief commercial officer. Michael Sandore will lead the sales and marketing group for the Chill Brands, which focuses on development, product and distribution of hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products.

"Chill Brands is positioning itself as an early leader in two of the fastest growing consumer brand segments—CBD and tobacco alternative products,” Sandore said. “Today's adult customer is looking for alternative products and the Chill brand is positioned to offer a variety of alternatives for any occasions those adult customers gravitate to.”

Sandore was with St. Louis, Mo.-based brewer A-B for 15 years, helping to activate its sports and entertainment properties and later advancing to wholesale and retail sales management roles. In 2018, he was recruited by e-cigarette maker Juul Labs, San Francisco, to build its retail and wholesale business among key regional and national customers. Sandore was the national accounts senior sales director for Juul’s top national key accounts within the U.S. convenience-store channel and was directly involved in deploying Juul’s age-verification platform.

"We are honored and excited to welcome Mike Sandore to Team Chill," said Chill Brands Group Co-CEO and founder Antonio Russo. "This is a landmark achievement for our company. His outstanding track record of sales and profits and his background working with major national and international brands makes him a perfect fit for our future."

Chill Brands, Grand Junction, Colo., is an international company but primarily operates in the United States, where its products are distributed online and in convenience-store retailers.

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