NEW YORK —The e-cigarette category saw volume growth after experiencing declines in the first half of December.
E-cigarette dollars sales growth was up 4.3% for the two weeks ending on Dec. 26, and volumes were up 3.8%, according to a report on Nielsen data from Bonnie Herzog, managing director at New York-based Goldman Sachs.
Vuse, from Winston-Salem, N.C.-based R.J. Reynolds Vapor Co., had robust volume growth, up 74% for the two-week period, Herzog said. Market leader Juul declined 6.2% in volume, showing improvement from the previous period.
Declines in e-cigarettes continues to be driven by the e-cigarette refill market, which the U.S. Food and Drug Administration (FDA) has restricted since February 2020.
The disposable e-cigarette market, despite making up only 13% of the category, continues to expand, Herzog said, though at a moderating pace. Dollar sales were up 72% for the two weeks ending on Dec. 26. Both Puff Bar and Bidi Stick saw an increase in sales.
This growth is despite the FDA’s continued warnings to several disposable e-cigarette companies for unauthorized marketing of their products and for promoting youth-appealing flavors, said Herzog.