Reynolds Marketing Services Co. (RMSC) is making several changes to its leadership team, effective Dec. 1.
Brent Sabo, currently vice president of strategic accounts, will be promoted to senior vice president of trade marketing. Sabo joined the Reynolds organization in 1993 and has built a career within trade marketing. He moved to Santa Fe Natural Tobacco Co. (SFNTC), assuming the role of vice president of trade marketing for SFNTC in 2015 and led the Santa Fe sales force. Sabo returned to Reynolds as an area vice president in 2017 and moved into the vice president of strategic accounts role in 2020.
Eric Bandar, currently area vice president for the Southern sales area, will assume the role of vice president of strategic accounts and will report to Brent Sabo. Bandar joined Reynolds in 2007 and has held several field sales and account roles before a short period in the BAT Group headquarters in London. Bandar then transitioned into Reynolds' head office where he held various roles across trade planning, pricing and performance. Bandar was promoted to his current role in April 2023.
Bryce Green will join Reynolds as area vice president for the Southern sales area, also reporting to Brent Sabo. Green joins Reynolds after successfully serving as the cluster head of commercial for BAT Malaysia. Green has worked in multiple commercial roles for the BAT Group over the past 15 years across a few Asia Pacific markets.
Ed Mirana, currently senior vice president of trade marketing, will be moving to a new, yet-to-be-announced assignment.
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