The companies will remain separate entities with EAS benefitting from the additional support of Swisher’s sales and marketing organization, according to the Jacksonville-based cigar maker.
Jeffrey Brown, formerly vice president of sales for EAS, was named general manager of EAS and will take the lead in the evolution of the partnership.
“EAS was built from the ground up to prosper in the highly regulated tobacco environment, and with the bench strength of the Swisher sales and marketing teams, we have the power to broaden our reach and expand the distribution of these great brands,” Brown said.
Swisher recently reorganized its business and expanded its offerings to include not only premium cigars but smokeless tobacco products, modern oral nicotine products and more.
“Jeff is a well-respected leader with more than three decades of industry experience, and as general manager, he is the natural choice to take the EAS business to the next level and drive our respective brand expansion goals,” said John Miller, president and CEO of Swisher. “In the short term, the expanded partnership between EAS and Swisher will remain transparent to our valued customer base, and we will be following up with additional details as they become available.”