Top 50 Most Effective Fuel Brands

The most effective fuel brands in convenience retailing
Top 50 Most Effective Fuel Brands

Rutter's

CHR Corp.’s Rutter’s Farm Stores owns and operates 65 convenience stores, all in Pennsylvania. More than 60 sell three grades of gasoline under private-label brands.

Top 50 Most Effective Fuel Brands

Turkey Hill

Turkey Hill Minit Markets provide fresh food and beverages in addition to pay-at-the pump gasoline at 239 of its approximately 260 stores in Pennsylvania, Ohio and Indiana.

Pilot Flying J became the nation’s largest operator of truckstops and the largest seller of diesel fuel to over-the-road truckers after the merger of Pilot Travel Centers and Flying J in 2010.

In 2014, Laval, Quebec-based Alimentation Couche-Tard purchased the 1,500-store chain known as The Pantry and its Kangaroo store and fuel brand.

Thorntons Inc. owns and operates nearly 190 gas stations and convenience stores in Illinois, Indiana, Kentucky, Ohio, Tennessee and Florida.

The Parker Cos.’ Parker’s convenience-store chain prefers to have in-store sales drive profit rather than fuel margins. That explains why its gasoline price differential is nearly 5 cents per gallon less than its market competition.

Canastota, N.Y.-based Nice N Easy is known for clean forecourts with a unique canopy designed to welcome customers both to the pump islands and the convenience store.

Go Gas is one of three gasoline/convenience-store brands owned and operated by Quality Oil. The Wilmington, N.C.-based Go Gas portfolio consists of 20 large, well-maintained fueling facilities with modern equipment.

RaceTrac operates more than 200 convenience stores and fueling sites in 12 states across the Southeast. RaceWay sites are smaller than the stores of its parent company and are typically located in smaller communities.

Wawa relies on its entire brand offer, highlighted by an industry-leading foodservice program, to be competitive. In fact, its price differential in 2016 was only 2.8 cents per gallon lower than the competition, according to OPIS.

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