Sheetz’s beverage program is geared toward zippy service. With the help of touchscreen ordering, the Altoona, Pa.-based retailer’s made-to-order coffee offering Sheetz Bros. Coffeez is designed to provide handmade barista drinks faster than guests can say “venti.” The brand has also innovated with reusable mugs equipped with radio frequency identification (RFID). The cups are preloaded with three free refills upon purchase, and customers can add a prepaid dollar amount to the cups. Then they simply rest the cup on the RapidPay kiosk platform and are prompted with on-screen steps to complete the transaction.
The c-store chain’s fight to ease liquor laws for retailers in Pennsylvania paid off in 2016. Sheetz aims to sell alcohol in every location and has begun transforming some of its soda caves to beer caves. As of this spring, about 70 units had made the transition, according to PennLive.com.