Try creating flavor combinations customers can’t get anywhere else. For instance, 55% of consumers say they are highly likely to visit a restaurant serving the Smoked Latte from Starbucks. With espresso, steamed milk, smoked butterscotch sauce and smoky butterscotch topping, the beverage gives customers a sophisticated flavor profile to sip.

Source: Technomic 2018 Future of LSR Consumer Trend

Photograph courtesy of Starbucks