Talking Rain Beverage Co.’s Sparkling Ice is bringing a burst of new flavors with its new Sparkling Ice Starburst collection, the Preston, Washington-based beverage company said last week.
The new zero-sugar beverage line features the fruit chew candy’s original flavors of cherry, lemon, orange and strawberry. The beverage company hopes to draw in customers with the drink’s new flavor combinations.
“Sparkling Ice Starburst is a bold new sparkling water collaboration, designed to surprise and delight our loyal fans and attract a whole new legion of flavor-loving consumers to our zero-sugar beverages,” said Rich DePencier, chief growth officer at Talking Rain Beverage Co. “This brand collaboration is already igniting enthusiasm among beverage influencers, industry leaders and retailers. It’s just the beginning of a new chapter in the Sparkling Ice brand that our fans will love.”
The new beverage line rolled out in select retailers in January and will be available online starting March 4. It has plans to enter the convenience-store channel by the spring or early summer.
As the first major brand initiative since Sparkling Ice launched its “Anything But Subtle” campaign at the start of the year, the blending of the two brands has so far received positive reactions, the company said.
“Our Sparkling Ice product development team knew Sparkling Ice Starburst would bring a huge level of excitement to consumers with this flavorful collaboration,” said Tatyana Osipovs, Talking Rain’s director of new product development. “We spent months recreating that creamy, candy mouthfeel in addition to capturing all flavors of the Starburst fruit chew candies in the Sparkling Ice beverage. Now our fans can enjoy the full-flavored fun of these candy flavors in our delicious drink with zero sugar!”
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