Javo Beverage, a full-service, single-source foodservice beverage company, has rolled out a new website to serve the foodservice industry’s needs.
JavoFoodservice.com features new marketing tools and refreshment resources dedicated to operators’ business development in a growing industry, Vista, California-based Javo Beverage said. The site shows Javo’s selection of trending hot and cold beverage solutions and custom product development capabilities.
Javo helps its customers meet the evolving consumer demand for cold brew and functional beverages, formulating beverages that start with their fresh coffee, tea and botanical extracts produced with a patented process.
“Our foodservice business is growing rapidly, which is mirroring industry trends,” said Chris Johnson, executive vice president of sale and marketing at Javo Beverage.
According to CSP sister research arm Technomic, he said, total beverage sales outpaced total industry sales in 2022, and this trend is predicted to continue for the next five years.
“Our customers are investing in their beverage programs, and our new website is just another investment we are making in them,” he said.
The new website is an extension of Javo’s foodservice team providing access to its product portfolio, latest trends, recipes and videos.
“Whether you’re a longtime Javo customer or a potential customer gathering information, we have something for everyone,” Johnson said. “Users want information in as few clicks as possible, and we’re giving it to them.”
Founded in 2001, Javo Beverage is an extraction company that uses a patented process to produce fresh coffee, tea and botanical extracts for the food and beverage industry. In 2022, Javo joined Eustis, Florida-based Florida Food Products’ portfolio of brands. Javo Beverage operates a 65,000-square-foot production facility at its headquarters in Vista, California, and a 240,000-square-foot facility in Indianapolis. Facilities are Safe Quality Foods (SQF), QAI organic, and kosher certified.
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