365 Free Refills in New 7-Eleven Promotion

For $139, slurp away in yearlong gaming-themed offer


Hard Seltzer’s Here to Stay–Keep it Exciting with a Splash of Real Fruit and More

The hard seltzer category has exploded in popularity over the past couple of years, evolving into a stunning $4.1 billion industry, according to Nielsen Scantrack (sales xAOC+Convenience+Liquor Full Year 2020).

As shopping behaviors adopted during the pandemic persist in 2021, retailers have an opportunity to capture higher rings by promoting larger pack sizes, particularly in beverage categories.

Cold vault doors replaced with digital solution in 5 stores

Company known for its performance CBD beverages

IRI data shows positive outlook despite expected decline in parties

Some packaged beverage companies opt out of in-game commercials amid COVID-19

$1.1 billion deal continues Uber’s expansion into delivering groceries, prescriptions, now booze

A-B, Molson Coors, Stewart’s among companies to release new hard seltzers in 2021

Packaging could go national in 2022 if well received

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