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Retailer creates a three-tier strategy: value, national-brand equivalents and premium
15 commercials suggest the state of packaged drinks
Bottled water sees strong demand for carbonation and value-added attributes
Deal fills bottled-water spot in KDP's partnership roster
National Beverage Corp. says waters do not include chemical from cockroach insecticide
Ideas 2 Go retailers demonstrate how to deliver a memorable and convenient shopping experience
Yesway to step up launch of self-branded products this fall
Retailer-choice award honors most successful launches of the past year in 23 categories
Results show which drink segments are consumed more as children grow
Bud Light, Lifewtr, Tecate, Evian and more create new promotions