Four flavors of enhanced water Lemon Perfect are now available in 7-Eleven and Speedway convenience stores.
The Atlanta-based brand started rolling out into 7-Elevens in late January with the flavors Original Lemon, Dragon Fruit Mango, Peach Raspberry and Watermelon.
The beverages will be available in thousands of stores on a rolling basis nationwide, Lemon Perfect said.
Lemon Perfect also has launched a larger 15.2-ounce bottle and three new flavors: Watermelon, Coconut and Blueberry.
The larger bottle replaces the original 12-ounce size across all retail channels, allowing Lemon Perfect to fit on shelf space in convenience stores at a better value, the company said. 7-Eleven is the second c-store chain to carry Lemon Perfect; Wawa, Pennsylvania-based Wawa was the first, Lemon Perfect said.
“Simultaneously, after an overwhelmingly positive response to their limited launch of Watermelon in summer of 2023, the brand is officially adding the flavor to its permanent lineup, alongside highly anticipated Coconut and Blueberry flavors,” the company said.
Irving, Texas-based 7-Eleven Inc. is No. 1 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count. It operates, franchises or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven stores, the company operates and franchises Speedway and Stripes stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands.
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