Beverages

Circle K Aims to Be ‘America’s Thirst Stop’

Convenience-store chain offering 79-cent Polar Pop and Froster summer deal, exclusive new Gatorade flavor
circle k america's thirst stop
Photograph courtesy of Circle K

Convenience-store chain Circle K is positioning itself as “America’s Thirst Stop” with a summer promotion featuring its lineup of Polar Pop and Froster beverages and adding an exclusive, limited-edition Gatorade flavor, Lightning Blast, to that lineup.

From May through August, the global convenience store chain is offering Polar Pop and Froster of any size for just 79 cents at participating locations. Customers who are part of Circle K’s membership program, Inner Circle, can get the same offer starting at 69 cents using the Circle K app.

“As America’s Thirst Stop, we want to be there for all of our customers’ needs and make it easy to cool down, recharge and rehydrate as the mercury rises,” said Trey Powell, senior vice president of global merchandising at Circle K.

Also, Circle K, with U.S. headquarters in Charlotte, North Carolina, is partnering with Purchase, New York-based PepsiCo on Gatorade Lightning Blast. A striking silver color, Gatorade Lightning Blast has a fruity flavor and comes in 28-ounce bottles that feature a flash of purple lightning intersecting an electrified Gatorade bolt.

In mid-April, parent company Alimentation Couche-Tard Inc. suspended its Circle K Sip & Save beverage subscription program, which the Laval, Quebec-based retailer launched in May 2021. The company said it will instead focus on providing value through the chain's app and Inner Circle rewards program.

  • Alimentation Couche-Tard is No. 2 on CSP’s 2024 Top 40 Updateto the 2023 Top 202ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

Couche-Tard operates in 29 countries and territories, with more than 16,700 convenience stores. Its network includes more than 7,100 c-stores in the United States, primarily under the Circle K banner.

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