Foodservice

Free Frazil Friday Returns in June

GPM, Holiday Oil, Maverik among convenience stores partaking in promotion
Free Frazil Friday takes place in June 2024 for the second straight year
Image courtesy of Frazil

Free Frazil Friday is back for a second straight year. Richmond, Virginia-based GPM Investments, West Valley, Utah-based Holiday Oil and Salt Lake City-based Maverik are three of the convenience-store chains involved in the promotion offering customers a free small Frazil on Fridays in June.

The promotion was also held in June 2023 in c-stores in Idaho, Nevada and Utah, said Salt Lake City-based Freezing Point LLC, parent company of frozen beverage brand Frazil.

In 2024, “Building on last year’s overwhelming success, Frazil is expanding Free Frazil Friday nationwide to participating locations,” Freezing Point said.

“Frazil has always been about bringing joy and refreshment to our fans,” said Sam Owens, chief marketing officer of Freezing Point. “We were thrilled by the response to Free Frazil Friday last year, which included 13 participating convenience-store chains. Because of that success, we are rolling this out to more than 100 chains nationally this summer and expect to give away millions of cups of Frazil.”

The frozen drink, known for its flavor lineup and unique texture, started as a side project to a snow cone stand more than 20 years ago, the company said. Frazil slushies can be found in more than 30,000 Frazil machines throughout the United States.

To redeem this offer, customers can visit a participating convenience store, fill up a small-sized Frazil and scan it for free at the register. The promotion is limited to one Frazil per person.

Free Frazil Friday runs from Friday, June 7, through Friday, June 28, at participating c-stores nationwide. Click here to find participating locations.

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