Steal This Idea: Compose a Song for a Menu Item

7-Eleven’s ‘Anything Flows’ wins 2 advertising awards from Spotify
spotify 7-eleven slurpee song summer anything flows
Photograph courtesy of Spotify

Convenience-store retailers with the urge to write a song, take note! Spotify recognized Slurpee Song of the Summer from 7-Eleven as one of the most creative and effective marketing campaigns on the streaming music platform.

The song, part of Irving, Texas-based 7-Eleven’s Anything Flows campaign, won the Mic Drop (Best Overall Campaign) and Future Sounds (Most Innovative Audio) awards in this year’s Spotify Advertising Hits ranking.

This campaign was designed to build on the solid ties 7-Eleven and Spotify already have with Gen Zs and millennials.

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