C4 Energy and World Wrestling Entertainment are rolling out their first collaborative product: the C4 Ultimate Energy x WWE collection.
With a launch timed to the annual pay-per-view SummerSlam event, which is Aug. 5 this year, the two brands are unveiling the co-branded products July 27.
The collection includes two C4 Ultimate Energy drinks in Berry Powerbomb and Ruthless Raspberry.
Each 16-ounce can has 300 milligrams of caffeine, Brainberry, potassium, vitamin B12, Cognizin Citicoline, AlphaSize and niacin.
There also are three C4 Ultimate Pre-Workout Powders—Pomegranate Piledriver, Nectarine Guava Knockout and Bare Knuckle Blood Orange—which are debuting exclusively in GNC stores.
“Featuring design inspiration drawn from the new WWE World Heavyweight Championship title belt, all five products are supercharged with 300 milligrams of caffeine, powering you to go from working hard to playing harder without missing a beat,” Austin, Texas-based C4 Energy said.
This is the first year of a three-year partnership between the two companies. WWE is based in Stamford, Connecticut.
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