loyalty

Technology/Services

Catalina Appoints Murray as Chief Product Officer

Technology innovator, e-commerce manager will lead consumer-centric strategy

Technology/Services

Shell, Excentus Begin Rolling Out Fuel Rewards Network

Initially available in about 40 markets, nearly 200 by yearend

Service allows consumers to enroll, check points balance, locate retailers

Discount program has saved customers $1.7 million since inception, retailer says

Customers can earn, redeem points for up to $2 off per gallon through September 30

Nimocks Oil stores implementing POSA Tech loyalty, gift card, prepaid program

Personalizes advertising, promotions based on consumer loyalty status, purchases

2012 c-store tech conference tackles range of needs

John Strickland Jr.'s voice climbs a few decibels when he talks about the company's latest rollout--mobile loyalty.

Mobile, loyalty drive interest in connecting with consumers

  • Page 105