ST. PETERSBURG, Fla. -- Catalina Marketing Corp. has announced the appointment of technology innovator and business manager Michael Murray. As the company's first chief product officer, he is responsible for leading the company's overall consumer-centric product strategy and innovation roadmap. Murray will also play a pivotal role in the company's expanding portfolio of products and solutions that help brands and retailers better engage today's connected consumer--online and offline.
Murray is a proven strategist with an excellent understanding of today's constantly evolving, technology-driven marketplace, the company said. He brings more than 20 years of experience in the areas of data and information technology, product development, marketing and business management, including pioneering new media and internet solutions for Coca-Cola, Southwest Airlines, P&G, Brown Forman and Nestle.
"Catalina is dramatically expanding its vision and solutions to address the changing needs of brands, retailers and consumers. We're bringing new personalized experiences to consumers across a variety of touch points along the path-to-purchase and helping our clients grow consumer loyalty over time," said Catalina's CEO, Jamie Egasti. "Michael is an accomplished executive with extensive innovation experience across traditional and new media marketing, CRM and Internet technology. His experience in driving innovation, as well as expertise in when and how to engage the consumer along the path-to-purchase, will help Catalina stay at the forefront of consumer loyalty innovation."
Prior to joining Catalina, Murray was the chief marketing officer for e-commerce and online for Sears Holdings Corp., where he led all acquisition, social marketing and online customer communications for the Sears.com and Kmart.com e-commerce properties.
His career also includes a long tenure with AOL, where he held the roles of general manager of new ventures and innovation, vice president of marketing operations, which included the development and deployment of AOL's multi-channel Member Management CRM Platform, and vice president of consumer loyalty and retention.
"I am thrilled about joining Catalina and leveraging my experience with insights, data and multi-channel reach to be a part of Catalina's consumer-centric, multi-channel approach," said Murray. "I am a true believer that brands must meet the consumer's need for one-on-one engagement through the channel that they choose, whether that be online, at-home, on-the-move, in-store or in post-purchase conversation. Catalina is transforming the consumer shopping experience, and I am extremely excited about becoming part of the team that is making that happen."
St. Petersburg, Fla.-based Catalina helps manufacturer and retail brands deliver unprecedented performance and healthier outcomes. With proprietary and integrated in- and out-of-store marketing platforms--including CouponNetwork.com, Catalina enables the delivery of the right message to the right audience in the right environment. it said. Catalina leverages a transaction-level, shopper-data warehouse to develop, deliver and measure shopper and patient-driven engagements to approximately 90 million households and 130 million health consumers annually. Media distribution channels include more than 55,000 food, drug and mass locations worldwide, including 18,000 U.S. pharmacies.
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