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Launch of 16-ounce cans targets gamers
Bottled waters, RTD coffee, energy drinks and other segments increasing distribution
Two new line extensions invoke the heat of Hades and cold of the frozen tundra
Four of the five brands are snack companies
Combines its Mexican imports in one campaign
Chain has been aggressive in applying for liquor licenses
Newest flavor influenced by Freestyle usage, social media mentions
Discount retailer also adding adult beverages, testing multiple price points
Hard kombucha, chelada and more: Manufacturers embrace a variety of styles, flavors and varieties
After years as distribution partner, beverage giant to take ownership of CytoSport