NEW YORK — Energy-drink maker G Fuel will target gamers with the launch this summer of its G Fuel Energy Formula in 16-ounce cans.
G Fuel Energy Formula, the "official energy drink" of competitive video gaming Esports, will become much more user friendly with the rollout of a ready-to-drink (RTD) version. G Fuel has been available in powdered form since 2012.
Launching in four flavors—Fazeberry, Blue Ice, Sour Cherry and Rainbow Sherbet—G Fuel's RTD energy drink features a proprietary combination of whole-food caffeine from unroasted coffee beans and the amino acid L-tyrosine, a pairing that provides energy and focus, according to the company. It also contains antioxidants and vitamins, with zero sugar and calories.
"We were early adopters in the gaming space, and we now have an aggregated reach of more than 200 million fans. They've inundated us with requests for a ready-to-drink version of G Fuel," said G Fuel Founder and CEO Cliff Morgan. "We have a history of delivering products that meet our consumers' demand for performance energy, extreme focus and zero sugar. While they get that with our powdered products already, now they can get it in the convenience of a can."
Ready-to-drink G Fuel in 16-ounce cans will initially be available for sale in late June at gfuel.com.