7-Eleven Adds Proprietary RTD Coffees

Includes seasonal flavor and ‘twice the caffeine’ cold brews

IRVING, Texas --7-Eleven Inc.’s proprietary line of ready-to-drink (RTD) coffee continues to grow with the recent addition of Go!Yum Cold Brew and a limited-time release of Cinnamon Roll Iced Cappuccino.

While the retailer announced the introduction of a new single-origin coffee from Peru in a press release, its website features the seasonal addition to its 7-Select Iced Cappuccino line. “It’s a cinnamon sip-sation,” the website says.

Meanwhile, 7-Select Go!Yum Premium Cold Brew Coffees are available in three flavors: Vanilla Latte, Chocolate Mocha and Double Espresso. “Ice-cold joe to go,” the website says, “slow brewed over time for twice the caffeine and bolder flavor.”

Finally, the website promotes a two-for-$3.50 “coffee caffeination celebration” on all its RTD Iced Cappuccino drinks, which are also available in Coffee, Mocha, Vanilla and Caramel.

Based in Irving, Texas, 7-Eleven Inc. is the world’s largest convenience-store chain and is ranked No.1 on CSP's 2017 Top 202 list of the largest c-store chains in the United States.

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