IRVING, Texas — 7-Eleven Inc. is partnering with alcohol delivery service Minibar Delivery to bring beer and wine directly to adults in select markets.
The collaboration will start in Florida, Texas and Virginia, where about 600 convenience stores are participating in the pilot launch. The stores primarily serve Orlando, Tampa, Fort Myers and Miami in Florida; San Antonio, Dallas, Austin and Fort Worth in Texas; and Virginia Beach, Richmond, Norfolk and Alexandria in Virginia.
Customers can log in to Minibar Delivery’s app or website to choose from 7-Eleven’s wine and beer options. The service will deliver the alcohol in 30 to 60 minutes, and customers will receive $7.11 off of their first delivery order from 7-Eleven by entering 7ELEVEN at checkout. Age verification with a photo ID is required at delivery.
7-Eleven’s alcohol brands include Plot and Point wine, Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio and more. Customers can also order 7-Eleven snacks and prepared foods through Minibar Delivery’s newly launched “Snacks & More” category.
- 7-Eleven, Irving, Texas, is No. 1 on CSP’s 2021 Top 202 list of the largest c-store chains in the United States.
7-Eleven plans to expand the service to additional markets later this year.
"While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation—one that 7‑Eleven intends to meet and exceed," said 7‑Eleven Digital Senior Vice President Raghu Mahadevan. "In one year, our delivery footprint has more than doubled, with more than 90% of participating 7‑Eleven stores offering delivery via third-party providers or our proprietary 7‑Eleven Delivery app. We are excited to collaborate with an established company like Minibar Delivery to bring our customers quick, convenient delivery of alcoholic beverages and mixers across the country."
Minibar Delivery’s, New York, app can be downloaded from the App Store or Google Play. The app also features an “auto refill” option that lets users schedule delivery intervals ranging from one to four weeks.
Based in Irving, Texas, 7-Eleven Inc. operates, franchises or licenses more than 72,800 stores in 17 countries, including more than 13,000 in the United States under the 7-Eleven and Speedway banners.