Beverages

A-B Bringing Back Bud Light Seltzer Ugly Sweater Pack

Limited-time offer features 3 new flavors
Bud Light Seltzer Ugly Sweater Pack
Photograph courtesy of Anheuser-Busch

NEW YORK — Anheuser-Busch (A-B) is bringing back its Bud Light Seltzer Ugly Sweater Pack with three new flavors and one holiday favorite.

The flavors are Sugar Plum, made with sweet mixed berry, cranberry and plum flavors; Cherry Cordial, a combination of cherry and chocolate flavors; Seltzer Nog, made with notes of sweet cinnamon and vanilla; and Cranberry, a permanent offering.

“With our core focus on innovation and flavor, Bud Light Seltzer continues to bring ‘The Loudest Flavors’ in the industry with great-tasting products that deliver fans the perfect seltzer for every occasion,” said Andy Goeler, vice president of marketing for Bud Light. “After launching our first-ever Ugly Sweater pack last-year to rave reviews, there was never a doubt that we were going to bring it back this year, adding new, festive flavors to help fans make this holiday season even more memorable and fun.”

The limited-edition Bud Light Seltzer Ugly Sweater variety pack features an ugly sweater design and will be available in 12-ounce slim-can variety 12-packs nationwide starting Nov. 1. Bud Light Seltzer is made with cane sugar, natural flavors and 100 calories with less than 1 gram of sugar and 5% ABV.

Bud Light Seltzer is also unveiling a line of ugly sweater apparel including shirts, hats, sweaters and more.

A-B, New York, makes several beer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois.

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