Beverages

bp Partners With Frito-Lay for Summer Season

Convenience-store retailer is offering Cheeto-branded dispensed beverage cups
Cheetos, bp
Photographs courtesy of bp

bp is collaborating with Frito-Lay and featuring Cheetos branding on ampm 40-ounce and Thorntons 44-ounce dispensed beverage cups. The cups are available for the summer season.

During the summer promotion, all ampm app and Thorntons Refreshing Rewards loyalty customers will also have a chance to win exclusive Cheetos-branded merchandise. Through the loyalty programs, customers will receive one free entry into the drawings and will receive subsequent entries with a purchase of the cup or any Frito-Lay item.

“This collaboration exemplifies our strong, strategic partner relationship with Frito-Lay,” said Kim James, chief product officer at bp. “Cheetos is one of the most preferred salty snacks among our guests at both ampm and Thorntons. As we dive into summer selling season, I’m so excited for our guests to experience these powerful brands coming together in an exclusive, new way as they visit our stores.”

  • bp America Inc. is No. 7 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News. 

bp owns convenience-store brands ampm and Thorntons. In May, it completed its acquisition of TravelCenters of America, Westlake, Ohio. Bpx, bp’s U.S. onshore oil and gas business, began operating as a standalone entity in 2015.

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