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Beverages

Bright Future for Energy Drinks in U.S.

Report forecasts 5-year growth, outlines drivers, challenges and trends

LONDON -- The energy-drink market in the United States will continue its double-digit growth trend for at least another four years, according to a new report by British market-research company Technavio. energy drink sales in the U.S. are expected to grow 12% through 2019

The beverage category "is expected to grow at a CAGR of almost 12% from 2015-2019," according to the report.

The report--Energy Drinks Market in the U.S.--identifies primary market growth drivers as changing consumer lifestyles and rising public awareness of energy drinks. It identifies market challenges as stringent government regulations and health concerns. And market trends include a growing demand for healthier ingredients and the introduction of energy drinks with natural ingredients.

“Innovations in energy drinks have a direct impact on the consumption pattern of consumers, as consumers are seeking new, efficient drinks which are more suitable to their needs and lifestyles," said Faisal Ghaus, vice president of Technavio. "Additionally, health-conscious Americans are opting for low- or no-calorie energy drinks.

“Manufacturers are introducing energy drinks like Scheckter's organic energy, which is a 100% organic energy drink and contains natural ingredients,” he added.

Technavio’s report analyzes the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different products, including canned/PET bottled energy drinks, energy shots and energy drink mixes.

Click here for more information about the report.

London-based Technavio is a technology-research and -advisory company with a global coverage. It focuses on emerging technology trends that can shape the market, and identifies and explains the trends to its customers to help them make better decisions.

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