Beverages

Coca-Cola Launches New Insights Platform for Retailers

Coca-Cola Lens magnifies relevant trends to anticipate consumer preferences, beverage company says
Coca-Cola Lens
Image/Coca-Cola

What’s the optimal cold vault flow in a convenience store? Retailers can read about this and more insights on The Coca-Cola Co.’s newly launched insights platform Coca-Cola Lens.

Coca-Cola Lens is focused on growth and designed to empower operators in the foodservice and retail industries to make data-driven decisions. It makes actionable insights more accessible and magnifies relevant trends to anticipate consumer preferences, the Atlanta-based beverage company said.

Coca-Cola’s business spans more than 250,000 retail outlets, including convenience stores, and 500,000 foodservice outlets in North America.

Coca-Cola Lens uses proprietary tools and data, along with insights from secondary and third-party sources, to bring insights into focus via Coca-ColaLens.com. Anyone can access the platform, which dives into the nuances of consumer behavior and then shows trends and context that make up the bigger picture, Coca-Cola said.

“Coca-Cola has always been dedicated to driving growth with our partners. With the launch of Coca-Cola Lens, we're taking that commitment to the next level,” said Dagmar Boggs, head of foodservice at Coca-Cola North America. “Now, customers will be able to self-serve the actionable insights they need, precisely when they need them, empowering our partners to navigate the evolving landscape with confidence and agility.”

The platform launched Monday with 16 thought leadership stories, and it will be updated every quarter. Insights on the website included Cold Vault Flow, Food Service Digital Trends, Macro Forces and Trends and The Power of the Hispanic Consumer.

“We are launching Coca-Cola Lens to deliver on the promise to create value beyond beverages to our customers, while serving as thought partners and consultants. Together, we will navigate this dynamic landscape, leveraging data and tools to drive our business strategies forward and accelerate growth,” said Pamela Stewart, chief customer officer for retail at Coca-Cola North America.

More information will be shared on Monday, May 20, during an education session titled Data and Dining: Feeding Growth with Actionable Insights at the 2024 National Restaurant Association Show in Chicago.

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