Desolas Mexcal Expands Reach With Southern Glazer’s Distribution

Female-founded company grows footprint of agave spirit in Florida
Desolas Mezcal
Photograph courtesy of Desolas Mezcal

SAN LUIS POTOSI, Mexico — Desolas Mezcal, a spirit inspired by traditional techniques of mezcal production, is partnering with beverage distributor Southern Glazer’s Wine & Spirits, Miami, to expand its availability throughout Florida.

“We are honored to be working with the leading distributor in the country,” said GG Mirvis, founder and CEO of Desolas Mezcal, San Luis Potosi, Mexico. “From the start, it has been our goal to share this non-smoky mezcal with the world. Our distribution relationship with Southern Glazer’s Wine & Spirits of Florida will make this dream a reality.”

Desolas is handcrafted from the salmiana agave plant in San Luis Potosi, Mexico, creating a distinct mezcal and flavor profile with low smoke and botanical and fresh aroma, the company said. It offers a smooth and balanced flavor with notes of citrus, black pepper and a vanilla finish.

While most mezcal is made from espadin that grows in Oaxaca, Mexico, Desolas is made from 100% salmiana agave from San Luis Potosi, the company said. Known as the “Green Giant” due to its size, salmiana agave is a low-yielding agave which can take up to 25 years to reach full maturity before harvesting. The region’s arid air and chalky soil contributes to the mezcal’s distinctive flavor characteristics, exposing herbal, grassy and botanical notes.

“The smoke is attributed to the type of agave, the way the mezcal is prepared and how the agave is cooked,” Mirvis said. “When you try the juice from the salmiana agave, you realize a mezcal can be so much more. It can also be floral, herbal and fresh. We wanted to showcase mezcal that is more approachable, yet still complex, and stays true to the tradition of mezcal’s history.” 

Desolas is a female-founded brand that launched in 2020. Mirvis has spent more than a decade working in the spirits industry and developed a passion for mezcal and the tradition and mystique that surrounds the spirit, the company said. She partnered with a maestro mezcalero with a long family history of producing this agave spirit.

Miami-based Southern Glazer’s Wine & Spirits, a multi-generational, family-owned company, has operations in 44 U.S. states, the District of Columbia and Canada.

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